ChooseESC presented at press conference at transport research event in Ljubljana

The ChooseESC campaign and the progress of raising awareness on ESC was presented to the press during the Transport Research Arena conference in Ljubljana 23 April 2008.          

Jacob Bangsgaard the Secretary General of eSafetyAware told the press that large steps have been taken in the last year to move towards the target of getting ESC in all cars, but the implementation rate is still far to low considering the many lives that could and should be saved. “The UNECE regulation on ESC expected in June 2008 will be the tool that will be used around the world to take the necessary last steps to make ESC obligatory similar to what is seen in the US” Mr Bangsgaard said. “By now most authorities agree that all cars should be equipped with ESC, and it is up to us to inform the consumer that they should always buy a car with ESC until the day where all cars will be equipped with ESC as it might save their life one day.”  

The ChooseESC team also distributed information material to the more than 1000 participants from a dedicated stand at the conference.